The New Campaign - Fundraising in Today's Economy

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Download White Paper: The New CampaignThe New Campaign
Fundraising in Today’s Economy

Fundraising, over the past few years, has changed. Starting with the financial crisis in 2008 and continuing through stock market instability, the national debt crisis, international financial insecurity and a sluggish economy, dynamics have emerged that are re-shaping the way philanthropic campaigns are being conducted.

The New Campaign demonstrates how organizations can adapt in order to thrive in today’s economy.

What is The New Campaign like?
Elements of fundraising that used to guarantee campaign success—an urgent and compelling case for support, sufficient contributable funds, top flight volunteer leadership and adequate resources—are no longer foolproof. The New Campaign guidelines can help organizations adjust these basic steps of fundraising to enhance their chance of success.

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