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Cultivating Fundraising Success
The Importance of Cultivation Events During a Capital Campaign

Cultivation—the ongoing education and involvement of potential donors—is imperative for successful capital campaigns and for an organizations’ overall financial health.

A common recommendation that comes from planning and feasibility studies is the need to establish an ongoing and effective cultivation program. For a capital campaign, the cultivation program should be comprised of several types of events that:

• inform prospects about campaign activities,
• involve them in the life of the organization, and
• create a positive climate for fundraising.

This white paper illustrates the importance of a formal cultivation program and the need for integrated cultivation events to ensure the success of capital campaigns.

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