A Case to Remember: Developing an Effective and Convincing Case for Support

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A Case to Remember: Developing an Effective and Convincing Case for SupportA Case to Remember:
Developing an Effective and Convincing Case for Support

In 1963, Dr. Martin Luther King stood in front of millions of people and said "I have a dream." He did not say,
“I have an interim strategic plan and a couple of overheads.” He had a vision of what he would like the world to be and declared it boldly.

Think of this when developing your Case for Support. The strength of a Case for Support is directly proportional to its ability to relate to the personal concerns and interests of the reader. It should motivate the reader and convince them that their contribution will be as rewarding for them as it is for you. A convincing, documented Case is not a shopping list of needs. It is an articulation of opportunities to improve or expand programs and solve problems. A quality and effective Case has simplicity, good taste and a logical order. Learn more about developing an effective and convincing Case for Support.

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